Coaching History

All about how and why I coach

With the this website, I set out hoping to give you templates that you can edit and customize to create everything you need to start securing clients, booking jobs, hiring your team, marketing your business, getting referrals, and itemizing an estate’s value. 

I started from scratch, as I grew, I paid lawyers and marketing experts thousands of dollars, spent lots of money and crafted contracts and marketing materials as the need arose. It has been a labor of love but one that has been very worthwhile. I am here to make it easier for you.

This is a great industry and there are many different types of both appraisers and liquidators out there. In many places there will be lots of competition. But if this is the work you want to do, there is plenty of work, so define yourself and start finding your ideal clients. There are 

countless families in need of our services - whether they are moving, downsizing or struggling with the loss or illness of a loved one. Go to sales in your area and then decide what will make your services and sales stand out from the competition. Whatever you do, don’t go to 

work for a competitor and then open a competing business! 

The liquidators in an area usually all know one another and even refer jobs to each other. 

When I am too busy to fit someone into our schedule or when a sale is a  little small, I will refer a job to someone else. So if you are starting out and are willing to take on little jobs or jobs on a fast turn around, introduce yourself to your competition. 

The industry can be tough on “newbies” some might give you the cold shoulder, but you also might get your first job from an established liquidator who is happy to give a referral for a smaller job. There are estate sale franchises available for between $20,000 - 50,000 but for a small fraction of that price, I can help other people establish their own brand and give them the opportunity to achieve the same financial success I have had. For a very small fraction of the price of a franchise, I help people build their own estate sale brand. That way they are in control of their own business and they don’t have to outlay a huge cash investment to enter the liquidation industry. If I can move across the country and succeed with a busy husband and little kids at home, I know there are many others who can do it too. I want to make it simple to get on the path to success. 

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Since 2011, I have learned a lot of lessons and I have built a successful brand that has increased revenues at or above our targets each year. It is very rewarding whenever I hear from someone who has purchased my Estate Sale Start Up Kit that it was exactly what 

they needed or that it exceeded their expectations. I want to keep doing that.

When we moved to California, I didn’t know anyone here. I thought it would take years to build up the contacts I would need to land my first job. First, I put together my business plan, next, I created a very affordable but well written website. I started getting called for consults right away. A lot of people found me online, but as my business grew, I get referrals from Realtors, Attorneys, Movers, past clients and customers who shop at my sales. 

We advertised in the local phone book too, it seems an unusual way to advertise to younger people but a lot of seniors rely on it. Awareness of the estate sale industry is growing and demand for the services we provide is high. There can be a perception that you have to have a huge fancy home with antiques for an estate liquidator to help you, but in reality average middle class homes are full of things that people need and will buy. Many sales take place in run of the mill homes - liquidating all of the appliances, clothes, furniture, tools, home decor and supplies all adds up.